Useful Guidelines

Planning Your Website

Planning and preparation of your website content is important, successful planning will boost sales, guarantee more traffic to your website and install confidence amongst staff and clients.

By following these four simple steps you will help us to optimize the impact on your target audience.

The Audience

Who is likely to visit your site and what will be their motivation and expectations. Your audience should reflect how your site looks and functions.


What are the goals of your website? Whether you need to inform the public about new products or services available these goals will help you to determine the success of your website and and by how well they have been achieved.


What is the purpose of your website? Most websites serve several purposes as well as secondary purposes. Identify individual tasks so that they can be given relevant priority.


What type of content will be going into your website? Remember, the content will need to support the purposes and goals stated above whilst being important to your sites audience.

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Cannot recommend Lee enough, he listened to everything that I required and then went away and came back with a more polished version. He always kept me updated and gave me guidance when needed, will definitely continue to use Lee.

Gemma Holder, Grapevine Lettings

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